Slow the Fast Down to Save Lives  

New OTS Campaign Aimed at Speeders

The California Office of Traffic Safety (OTS) has launched a new digital media campaign designed to curb speeding on our state roadways.  The campaign is entitled “Slow the Fast Down,” and it is aimed at educating drivers about the importance of traveling at safe and legal speeds and to raise awareness about how dangerous it is to drive at excessive speeds. According to information passed on by the California Highway Patrol (CHP), speeding has been a huge traffic safety problem throughout the COVID-19 pandemic. 

A Two-Week Digital Campaign 

The Slow the Fast Down campaign began on November 16th and will run through the 29th.  It will broadcast a series of messages related to driver safety across a number of different digital platforms, including gaming services, social media sites, and outdoor digital billboards.  The campaign will also include radio promotions and public service videos that will run on social media sites and other broadcast forums. 

Speeding is a Choice You Shouldn’t Make

The director of OTS, Barbara Rooney, notes an alarming trend – an uptick in risky driver behavior.  More drivers are speeding, with some traveling at extremely dangerous, excessive speeds.  She points out that following legal speed limits helps to protect lives and keep ourselves, as well as others, safe. One of the goals of the campaign is to shift social norms surrounding speeding, especially among younger drivers who are more likely to participate in road racing. 

Alarming Increase in Speeding Citations

In the period between September 1st and October 31st of this year, CHP officers have issued more than 4,800 tickets for drivers traveling at speeds in excess of 100 mph.  That number represents an increase of 93% when compared to the same time period in 2019. 

We Say it Because it’s True: Speed Kills

Statistics from the fiscal year 2017-18 reveal that speed was a factor in over 30% of all car accidents in California that resulted in injuries or fatalities. Visit to read more about the “Slow the Fast Down” campaign and for tips on how to stay safe while traveling on California roads. 

Watch the YouTube video.  Below is a safety video from OTS released in Spanish asking: What’s the Rush?

Wrongful Death Lawyer – Rancho Cordova

Hello – thanks for reading this piece about the new OTS campaign: “Slow the Fast Down.” I’m Ed Smith, a wrongful death attorney in Rancho Cordova.  To suffer the loss of a loved one is the worst pain imaginable.  If that death was caused by the negligence of another person or business, your intense grief may be accompanied by feelings of frustration and anger.  If someone you love has been killed as a result of negligence, my law firm is available to provide compassionate, free, and friendly legal advice.  Call (916) 921-6400 to speak with one of our case managers or injury lawyers.  If you are outside the 916 area code, dial our toll-free line: (800) 404-5400. If you prefer, our website,, has an option to communicate with us online.

For close to 40 years, I have dedicated my life to being a legal advocate for the injured, and for families who have suffered the wrongful death of a loved one.  

Before you choose an attorney, it is important to do your research.  At the links below, you can read about what many of my past clients have written about our legal services.  We are always grateful for the feedback. 

Some of our successful case results are listed on our website’s Verdicts and Settlements page, many of which have qualified me for my membership in the Million Dollar Advocates, a legal association for trial attorneys who have achieved settlements and verdicts of at least $1 million.

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