Lyft’s New Feature Offers Gender Choice for Riders
Lyft is launching a new initiative to address rider safety and gender representation among its drivers. The feature “Women+ Connect” allows women and non-binary riders to specify a preference for drivers who identify as the same gender. In a recent announcement, Lyft indicated that this was a “highly requested feature” to bolster rider confidence and potentially attract more women to take advantage of the platform’s “flexible earning opportunities” as drivers.